*Their words, not mine! Actually, it's the name of their store -- TINI for short. You can read about the shop and the concept HERE. They are located in L.A., but I believe they ship. The website is awesome; there are lots of ways to search....color is one, but they also have a staff "favorites," and new arrivals.
I'm curious to know what you think of their name.....
personally, I think they could've gotten their message across without dissing on ikea. What say you?
totally agree that the IKEA dig is unnecessary. And it opens them up to a barrage of letters from some Swedish lawyers as well ...
ReplyDeleteAmen, Anonymous. Have they ever heard of "mixing high and low," or have they been living under a rock? (smile, smile). What about those of us who fancy ourselves somewhat design savvy; who have a few thoughtfully selected IKEA items in our homes - because we rejected pieces at higher price points - because it is the IKEA style that we happen to really like? Are they suggesting their precious merchandise would not work as a complement to a Billy, a Lack, or an Expedit?
ReplyDeleteNegative selling is almost always offensive and unreliable. Personally, I wouldn't have gone there.
While I think they have some fun items, and love the idea of searching by color...having never gone to Business school, I'm pretty sure there must be some sort of branding/advertising rule that would advise to never invoke another's brand in your own name...(then again, does have us talking!) Speaking of names though, LOVE the name of your blog + business! And a life luxury could never live without...good sheets,I'm a fanatic!
ReplyDeletehi, hush, and zhush!
ReplyDeletethanks for weighing in....
yeah the name is TERRIBLE... looks like a cool store though!
ReplyDelete